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Living Labs

Academia-Industry AI Innovation Partnerships connect German SMEs with leading universities in   Asia — turning real business challenges into collaborative projects that deliver AI-driven solutions, open new markets, and build the next generation of globally-ready talent.

What is a Living Lab?

From Campus to Company: a new form of Academia-Industry collaboration

The Living Lab is where a German SME's real challenge meets an Asian university's brightest minds.

A company brings a problem it has been sitting with - a market it cannot read, a product that needs rethinking, a process that could be smarter.

A student team takes it on - guided by faculty from both German and Asian universities alongside

German industry experts - - working with AI tools and real data toward a solution that can genuinely be used.

For SMEs, it is the most direct route to market intelligence and locally-grounded innovation they cannot easily build from home. For universities, it is the kind of real-world challenge that sharpens students for the labour market, strengthens research, and builds the international partnerships that matter for reputation and growth.

German Development Cooperation is the connective tissue that makes this model work — ensuring that AI-driven innovation does not just serve commercial interests, but builds lasting capacity, strengthens local ecosystems, and creates partnerships rooted in sustainability and mutual growth

To match every challenge to the right approach, we offer six specialised Lab formats

Market Intelligence Lab for AI-based market analysis and segmentation

Market Intelligence Lab

User Testing & Validation Lab for real-user behavioural research

User Testing & Validation Lab

Simulation & Forecasting Lab for scenario modelling and demand prediction

Simulation & Forecasting Lab

Localization & Adaptation Lab for cultural and contextual product testing

Localization & Adaptation Lab

AI-Supported Product Adaptation Lab for iterative, data-driven product development and refinement

AI-Supported Product Adaptation Lab

Ecosystem Data Mapping Lab for sector analysis and system mapping.

Ecosystem Data Mapping Lab

How It Works?

Bridging classrooms and industry through real-world problem solving

The
Living Lab
Cycle

Challenge

A company or institution brings a real problem - a technology gap, an operational issue, a market they're struggling to reach. This becomes the anchor for everything that follows.

What Makes This Model
Work Differently?

When GIZ’s involvement ends, the Living Lab stays. We build governance structures, faculty capability, and industry relationships that the university owns permanently.

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Living Labs Activities

Build practical skills through hands-on learning and real-world challenges

Lab Theme
Artificial Intelligence AI for MSMEs
India
University Partners
1
Industry Partners
2

IMPACT STATEMENTThe AI Living Lab at Ratan Tata Maharashtra State Skills University has significantly accelerated the adoption of artificial intelligence among MSMEs by enabling real-time problem-solv

Why Join?

Here's what each partner gets from it in practice

Universities

Boost your national ranking
and international standing

Boost your national ranking
and international standing

Every solution developed through Living Lab activities is a commercialisation opportunity. Universities that host Labs build a pipeline of applied innovations that can generate sustainable income — cycle after cycle..

Build lasting international
partnerships

Universities Image

Build lasting international
partnerships

Every solution developed through Living Lab activities is a commercialisation opportunity. Universities that host Labs build a pipeline of applied innovations that can generate sustainable income — cycle after cycle..

Develop students who are
ready for the labour market

Universities Image

Develop students who are
ready for the labour market

Every solution developed through Living Lab activities is a commercialisation opportunity. Universities that host Labs build a pipeline of applied innovations that can generate sustainable income — cycle after cycle..

Create a new revenue stream
from your own lab

Universities Image

Create a new revenue stream
from your own lab

Every solution developed through Living Lab activities is a commercialisation opportunity. Universities that host Labs build a pipeline of applied innovations that can generate sustainable income — cycle after cycle..

Industry & German SMEs

Understand markets before
you commit

Universities Image

Understand markets before
you commit

Every solution developed through Living Lab activities is a commercialisation opportunity. Universities that host Labs build a pipeline of applied innovations that can generate sustainable income — cycle after cycle..

Adapt your product with the
right support

Universities Image

Adapt your product with the
right support

Every solution developed through Living Lab activities is a commercialisation opportunity. Universities that host Labs build a pipeline of applied innovations that can generate sustainable income — cycle after cycle..

Innovate at a fraction of the
cost and risk

Universities Image

Innovate at a fraction of the
cost and risk

Every solution developed through Living Lab activities is a commercialisation opportunity. Universities that host Labs build a pipeline of applied innovations that can generate sustainable income — cycle after cycle..

Access talent and insights you
cannot find from home

Universities Image

Access talent and insights you
cannot find from home

Every solution developed through Living Lab activities is a commercialisation opportunity. Universities that host Labs build a pipeline of applied innovations that can generate sustainable income — cycle after cycle..

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